Analytics
Analytics built for Shopify stores: every session joined to real orders, so funnels, A/B tests and ad spend all answer the same question. What actually sold?
See exactly where sessions drop
Compose ordered flows from your registered pages. Each step can be a page or a standard ecommerce event, and every drop between steps is measured in sessions and in money.
- Built from your own pagesRegister PDPs, advertorials, listicles and quizzes, then chain them with Add to cart, Begin checkout and Purchase.
- The leak, found for youWhere the funnel leaks most ranks every transition by lost sessions and flags the Top leak, with the recovery potential in euros.
- Conversion with revenue attachedEnd-to-end conversion and Revenue generated sit on every funnel, with deltas vs the previous period.
Ship the variant that actually converts
Create tests inside Builder, then watch Analytics track every variant: visitors, CVR, AOV, revenue and lift versus control. A two-proportion z-test declares the winner, not a gut feeling.
- Split fixed at creationTraffic is split when the test is published and every visitor keeps their variant. No mid-test dial turning.
- Pick the goal metricConversion (purchase), Add-to-cart rate, Begin-checkout rate, CTA click rate, AOV or Revenue per visitor.
- Honest statisticsUnder 100 visitors per variant, the test will not call it. Winners are declared only at statistical significance.
Verify your tracking in seconds
Paste the pixel snippet once in Shopify, then watch the tail of the last 100 events land next to who is on your store right now. If events flow here, your numbers are real.
- Events land in secondspage_view, add_to_cart, begin_checkout, purchase: every event with its Time, Source, Event, Step and Path.
- Visitors right nowLive view counts visitors, active carts, checkouts and purchases over the last 10 minutes, refreshed every 30 seconds.
- Trace any sessionA per-session timeline with progress badges from Entered to Purchased, plus UTM and device.
Your sessions and Meta's numbers, side by side
Session-based UTM attribution shows which campaign, ad set and ad drive sessions and sales. Toggle to Meta KPI for the spend, ROAS, CPC and CPM that Meta reports, synced hourly from your own ad accounts.
- Drill from campaign to adCampaigns, Adsets and Ads tabs map to utm_campaign, utm_content and utm_term. Select a row to filter the next tabs.
- Honest by defaultTraffic without UTMs lands in an N/A bucket, never guessed. Orders without a session are counted and labeled, not hidden.
- Real spend, FX auditedMeta spend flows into Net Profit, converted at the daily ECB rate with a per-account FX audit showing the exact math.
One suite, zero seams
Where it plugs into the suite
Modules read and write the same data. These links are live in the product, not integrations you have to build.
Works with
Questions, answered
Paste one snippet into Shopify Admin under Settings → Customer events. No theme code, so it survives theme changes and covers checkout. The snippet is versioned: when a newer one ships, the store page shows an update banner and a one-click test to confirm the new version is live.
See Analytics on your store.
Fifteen minutes, your data, the whole suite around it.