Set up Web Analytics

Web Analytics is the Analytics page that shows everything happening on your store in one dense view: live visitors, sessions, top pages, traffic sources, devices, funnels and conversion. It runs on Hivenue's own first-party pixel, so the data lives in your workspace next to your orders instead of in someone else's tool. This guide walks you through reading the page section by section.

Before you start

• Your Shopify store must be connected to the workspace, and the Hivenue web pixel installed as part of the store setup. Without the pixel there are no sessions to show.
• Heatmaps and session recordings inside the drawers require the Replay module to be active. Everything else works without it.
• The pixel is first-party and privacy-conscious by design: visitor emails are stored only as hashes and IP addresses are hashed too. See the privacy page for the full picture.

Step 1: Set your filters

Open Web Analytics from the sidebar. The filter bar at the top drives the whole page:

• Store: which of your stores you are looking at.
• Period: Today, Yesterday, 7, 30 or 90 days, or a custom range.
• Compare: a toggle that overlays the previous period on the trend chart.
• Device: mobile, desktop, tablet or all.
• Refresh: recalculates the data on demand. The page deliberately does not auto-refresh, so a wall of open tabs never slows your workspace down. The live view at the top has its own real-time refresh.

Step 2: Read the hero

The top of the page is the snapshot:

• Live view pill: how many visitors are active right now and how many events fired in the last minute. Click it to open the dedicated live page.
• Trend chart: six selectable metrics (Sessions, Orders, Revenue, Add to cart, Checkout, Purchases), with your choice of line, area or bar style and linear or log scale.
• Pinned KPI strip: the metrics you pinned in the Overview page follow you here, so your favorite numbers are always in sight.

Step 3: See where visitors go

The Top pages table lists your most viewed pages, ordered by sessions: path, linked product, sessions, unique visitors, pageviews, and a status mark showing whether the page is assigned to your catalog.

Click a row to open a drawer with the page's KPIs, a button to open it on Shopify, the click heatmap and the session recordings for that page (both require Replay).

When the pixel sees pages that are not in your catalog yet, a banner appears above the table with a bulk-assign action, so nothing stays uncounted for long.

Step 4: See where traffic comes from

The Top sources table groups sessions by UTM source, medium and campaign. Sessions without UTM parameters are grouped under "direct". Click a row to see the top 10 pages people landed on from that source.

One honest caveat: the pixel does not capture the document referrer yet, so a session without UTMs lands in the direct bucket even if it came from a search engine. Tag your campaigns with UTMs and the table stays truthful.

Step 5: Devices and countries

• Devices: a donut of sessions split across mobile, desktop, tablet and unknown, with inline percentages.
• Geo: the top 10 countries by orders shipped, with order counts and revenue. This is based on real orders, not visitor IPs: since visitor IPs are hashed for privacy, Hivenue shows you where you actually sell, which is the number you decide with anyway.

Step 6: Watch funnels and conversion

The Funnel performance section lists your active funnels with their end-to-end conversion rate over 7 days and the sessions entering step 1. Click one for a step-by-step drawer: each step shows its label and kind, the recordings of sessions that dropped there, and the heatmap of the step's page. An edit button takes you to the funnel editor.

The Conversion section closes the loop:

• KPI cards for global conversion rate (sessions to non-cancelled orders), add-to-cart rate, bounce rate and new visitor share.
• A visual checkout funnel in four steps, from visitors to purchase, with the drop rate at each step.
• The top 10 recoverable carts: checkouts that never became orders, sorted by value. Customer emails appear as truncated hashes, because the pixel never stores plain emails.

Good to know

• The numbers here reconcile with the Overview page by construction: same source, same period, same device filter, same sessions, orders and revenue. If you ever see them disagree, tell support, because that is the first sign something is drifting.
• A Catalog section at the bottom (collapsed by default) shows which store pages map to which products and funnels, with shortcuts to the full catalog page and to funnel creation.
• Everything on this page reads the same data spine as the rest of Hivenue, so the session you inspect here is the same session Customer 360 shows on a support thread. See how the platform fits together.