Generate ad creative with AI

Creative AI is Hivenue's set of AI tools for Meta advertising. It helps you judge whether a creative is good before you spend money on it, write headlines and ad copy that sound like your brand, generate variations of an existing image, and get concrete recommendations based on your real performance data. Alongside the AI tools, three helpers cost you nothing in AI budget: aspect-ratio variations of your images (1:1, 9:16, 16:9 with smart cropping), an A/B grid composer that builds up to 50 headline-by-image-by-audience combinations launched in paused state, and a passthrough to Meta's own native text variations.

Before you start

You need an active Hivenue workspace. A Meta connection is not required for scoring, copy generation, or brand voice; it is only needed for data-driven recommendations, which read your real campaign metrics. Only workspace admins can edit the brand voice; members see it read-only. You will find everything in the sidebar under Meta Ads, then Creative AI.

Step 1: Set your brand voice

The brand voice is the most important piece: once set, every generation uses it as context. Without it the tools still work with a neutral default, but with it the output actually sounds like you.

Fill in four fields:

• Brand name, shown as a chip across the Creative AI pages.
• Tone description (10 to 2000 characters). Be specific. A good example: "Premium made-in-Italy leather goods. Tone: calm, no exclamation marks, no emoji. Key words: craftsmanship, heritage. Avoid: incredible, unmissable, amazing."
• Reference URLs (up to 5, optional): your site, campaigns you liked, an article that captures the tone. These are encrypted before being stored.
• Reference copy (up to 50 KB, optional): paste past campaigns and headlines that represent you. Also encrypted at rest.

On save, Hivenue distills all of it into a compact summary that gets injected into future generations. You can read that summary on the page to see how the AI "sees" your brand. It refreshes automatically every week and whenever you edit the voice. If you change your tagline or positioning, update the brand voice before generating new creatives.

Step 2: Score a creative before you launch

The scorer judges a creative on six axes: hook, call to action, visual contrast, copy length, emotional tone, and alignment with your brand. It works on a direct image upload too, with no Meta connection needed, so you can score a concept before it ever becomes an ad.

Step 3: Generate headlines, primary text, and descriptions

Each generator produces a set of variants that respect your brand voice, so you never re-explain who you are to a generic AI. One behavior to know: if you submit the exact same request twice within 24 hours, Hivenue returns the cached result instead of paying for a new generation. Repeated clicks and page refreshes do not spend your budget twice, and two teammates asking the same thing that day see the same output. When you genuinely want a fresh take, click Re-generate next to the cached result. Note that the cache does not know about brand voice edits, so after updating your voice, use Re-generate to force a new run.

Step 4: Create image variations

Give the tool an existing image and describe the change: "same creative but night-time background", "winter version of this scene". Image generation always asks for explicit confirmation of the cost in a modal, so an accidental double click never means double spend. Generated images live in private storage, links are time-limited, and artifacts are deleted automatically after 90 days.

Step 5: Get recommendations from your real data

With Meta connected, the recommendations tool reads the actual performance of a creative over the last 7 to 30 days and suggests concrete changes, grounded in patterns from similar creatives running on your account. This is the one Creative AI feature that requires the Meta connection, because without your metrics the AI has nothing real to reason about. See the Ads Management module for connecting Meta.

Good to know

• Daily AI budget. Every workspace has an independent daily budget shown at the top of each Creative AI page: input tokens (default 100,000 per day), output tokens (default 20,000 per day), and image spend (default $10 per day). It resets at midnight in the workspace timezone. As a reference point, the default input budget covers roughly 50 creative scores or around 100 headline generations in a day. When it runs out, the tools pause until the reset; contact support for a permanently higher cap.
• When the AI refuses. Sometimes a request is declined by the model for policy reasons: health or financial promises, references to protected categories, or realistic images of recognizable people. Rephrase descriptively ("write 5 headlines for a financing service that emphasizes reliability and speed") and drop words like "guaranteed" or "miracle". A refusal does not consume your budget.
• Shared history. All workspace members can see the generation history: what was generated, by whom, when, and at what cost. Estimated cost is shown before each run, actual cost after.
• Privacy. Your prompts never pass through Meta; AI calls go directly from Hivenue to the model providers. Brand voice reference URLs and copy are encrypted at rest, and uploaded images are redacted from audit logs.
• One workspace, one voice. A workspace has a single brand voice. If you manage several brands, use separate workspaces.

Score first, generate second, and let your own performance data pick the winners. See pricing for what each plan includes.